Terms of Service

Last updated: 28 August 2026

These Terms of Service ("Terms") govern your access to and use of the Redgard platform ("Redgard", "we", "us"), operated by Redgard Affiliate Marketing, registered with the Dutch Chamber of Commerce (KvK) under number 81336659, with its registered office at Korenstraat 6, 9712 LX Groningen, Netherlands.

By creating an account or using the platform, you agree to these Terms. If you do not agree, do not use the platform.

1. Definitions

• Platform: the Redgard website, dashboard, API, webhooks, tracking infrastructure, apps (including the Redgard app for Shopify), and related services.
• Advertiser: a party that runs an affiliate program through Redgard, either directly or via an aggregated external program.
• Publisher: a party that promotes Advertiser programs and earns commissions on qualifying conversions.
• Program: an affiliate program listed on Redgard, including its commission structure, cookie duration, payout threshold, and program-specific rules.
• Conversion: an action defined by a Program (such as a sale, booking, or sign-up) that qualifies for commission.
• Aggregated Program: an affiliate program operated on a third-party system (for example, a merchant's own program or a third-party affiliate tool) that Redgard connects to with the written approval of the program owner.

2. Eligibility and accounts

2.1. You must be at least 18 years old and legally capable of entering into binding agreements. If you register on behalf of a company, you warrant that you are authorized to bind that company.

2.2. You are responsible for the accuracy of your account information and for keeping your credentials secure. Activity under your account is deemed your activity.

2.3. One account per person or legal entity, unless we approve otherwise in writing. If an account has been terminated for fraud or breach of these Terms, re-registering under another account, name, entity, or channel, or continuing the same promotion via third-party channels, is prohibited.

3. The platform's role

3.1. Redgard is an intermediary. We provide the technical infrastructure (tracking, reporting, aggregation, and payment facilitation) that connects Advertisers and Publishers. We are not a party to the commercial relationship between an Advertiser and its customers.

3.2. For Aggregated Programs, Redgard acts with the written approval of the external program owner. The external program's own terms may apply in addition to these Terms; where they conflict on program-specific matters (commission, attribution, refund handling), the external program's terms prevail.

3.3. Redgard does not guarantee any level of traffic, conversions, or earnings.

4. Publisher terms

4.1. Promotion methods. When joining a Program, Publishers must accurately describe how they intend to promote it. Redgard does not pre-approve individual creatives or media; instead, we monitor promotion quality and compliance on an ongoing basis. Materially deviating from your described promotion methods without updating your description is a violation of these Terms.

4.2. Prohibited methods. The following are prohibited regardless of Program:

• Spam in any form (unsolicited email, comment spam, messaging spam);
• Misleading, deceptive, or false claims about a Program, product, or offer, including promoting expired or non-existent discount codes, reviews, or offers;
• Cookie stuffing, forced clicks, click injection, link cloaking or masking with intent to deceive, or any manipulation of tracking;
• Self-referrals or incentivized conversions where the Program does not allow them;
• Bidding on an Advertiser's brand terms in paid search, or ad hijacking (imitating an Advertiser's own ads), where the Program prohibits it;
• Impersonating an Advertiser or presenting yourself as the Advertiser's official website;
• Targeting visitors from countries or regions outside the Program's stated scope;
• Promoting via content that is illegal, hateful, or infringes third-party rights;
• Any use of bots, automated traffic, or artificially generated conversions.

If the source of your traffic or your method of generating traffic is not transparent to Redgard, this in itself constitutes a violation of these Terms.

4.3. Tracking and statistics. Commissions are attributed exclusively based on Redgard's tracking. You must use the tracking links and identifiers we provide, without modification that breaks attribution. Conversions that cannot be attributed through our tracking are not eligible for commission. The clicks, conversions, and statistics registered by Redgard are binding for all parties. Redgard is not bound by manifest display or administrative errors in the dashboard (for example, an incorrectly displayed commission rate); in such cases, the terms actually agreed for the Program prevail.

4.4. Commission and payout. Commission rates, cookie durations, attribution rules, and payout thresholds are set per Program and displayed in the dashboard. Commissions become payable only after (a) the conversion is validated, (b) any Program-specific validation or refund period has passed, (c) Redgard has actually received the corresponding funds from the Advertiser or the Aggregated Program, and (d) your balance reaches the applicable payout threshold.

4.5. Advertiser default. If an Advertiser's or Aggregated Program's payment proves uncollectible (including in the event of bankruptcy or suspension of payments), validated commissions relating to those unpaid amounts will not be paid out. Redgard will make reasonable efforts to collect, but does not assume the Advertiser's credit risk.

4.6. Reversals and clawback. Commissions may be reversed for refunded, cancelled, or fraudulent conversions, chargebacks, or violations of these Terms or Program rules. If, after approval or payout, clicks or conversions prove to be invalid or improperly obtained, Redgard may retroactively reject them for a period of up to 12 months, deduct the amounts from your balance, or reclaim amounts already paid out.

4.7. Set-off. Redgard may at any time set off amounts it owes you against amounts you owe Redgard on any ground.

4.8. Taxes. Publishers are responsible for their own tax obligations, including VAT and income tax, on commissions received. You will provide accurate invoicing/tax details where required.

5. Advertiser terms

5.1. Program setup. Advertisers define their Program's commission structure, cookie duration, conversion definition, validation period, and payout threshold. This information must be accurate and kept up to date.

5.2. Fees. Advertisers pay the commissions owed to Publishers plus Redgard's platform fee, as agreed at Program setup or in a separate agreement. Fee structures visible to Advertisers include both components; Publishers only see their commission.

5.3. Conversion reporting. Advertisers must implement Redgard's tracking correctly and report conversions accurately and in a timely manner, whether via pixel, API, webhook, or an approved integration such as the Redgard app for Shopify. Systematic under-reporting of conversions is a material breach.

5.4. Validation. Advertisers must validate or reject conversions within the Program's validation period. Conversions not rejected within that period may be automatically approved. Once approved, conversions cannot be changed, except in exceptional circumstances such as third-party fraud or manifest processing errors.

5.5. Payment. Advertisers will fund validated commissions and platform fees in accordance with the invoicing terms in their agreement. Late payment may result in Program suspension and statutory interest and collection costs under Dutch law.

5.6. Tracking after Program termination. When a Program is paused or terminated, the Advertiser must keep Redgard's tracking operational for 30 days after the termination date and must fund commissions for conversions measured during that period. Conversions attributable to clicks that occurred before termination remain payable in accordance with the Program's cookie duration and these Terms.

6. Quality monitoring and enforcement

6.1. Redgard continuously monitors traffic, conversion patterns, and promotion quality to detect fraud, spam, and low-quality traffic. This protects Advertisers, Publishers acting in good faith, and the platform itself.

6.2. We may, at our reasonable discretion: withhold or reverse commissions pending investigation; suspend tracking links; remove a Publisher from a Program; suspend or terminate accounts; and report fraudulent activity to affected parties or authorities.

6.3. If Redgard has a well-founded suspicion of a violation of these Terms, you are obliged to cooperate with the investigation, including providing reasonable access to relevant records, traffic sources, and data substantiating how clicks and conversions were generated. Refusal to cooperate is itself a breach of these Terms.

6.4. Where we withhold commissions pending investigation, we will conclude the investigation within a reasonable period and inform you of the outcome.

7. API and webhooks

7.1. API access is provided for integrating Redgard into your own tooling. You must keep API keys confidential and use the API within any published rate limits.

7.2. You may not use the API to scrape data about other users, resell platform data, or build a competing service using our data.

7.3. We may change or deprecate API endpoints with reasonable notice, except where immediate changes are needed for security reasons.

8. AI-assisted features

8.1. Redgard may provide automated insights, such as traffic analysis, content suggestions, and trend signals. These are informational tools, not guarantees. You remain responsible for your own promotional and commercial decisions.

9. Intellectual property and data use

9.1. Redgard and its software, design, and documentation remain our property. You receive a limited, non-exclusive, non-transferable license to use the platform for its intended purpose during your account's lifetime.

9.2. Advertisers grant Publishers and Redgard a limited license to use their trademarks and promotional materials solely for promoting their Program, subject to Program rules. Publishers may not modify provided materials in a way that is misleading or damaging.

9.3. Data obtained through the platform (including click, conversion, and program data) may only be used for your own participation in the platform, for promoting the relevant Program more effectively and for your own analysis. Providing this data to third parties or using it for other purposes is prohibited.

10. Liability

10.1. The platform is provided "as is". To the extent permitted by Dutch law, we exclude liability for indirect damages, including lost profits, lost data, and lost business opportunities.

10.2. Our total liability per event (or series of connected events) is limited to the platform fees paid by you (Advertisers) or commissions paid to you (Publishers) in the six months preceding the event, with a maximum of € 500.

10.3. Nothing in these Terms limits liability for intent (opzet) or deliberate recklessness (bewuste roekeloosheid).

10.4. You are responsible for the content, functioning, and legal compliance of your own channels and websites, and you indemnify Redgard against third-party claims arising from your promotions or content.

11. Term and termination

11.1. You may close your account at any time. We may terminate or suspend accounts for breach of these Terms with immediate effect, or for convenience with 30 days' notice.

11.2. Upon termination other than for fraud or breach: validated commissions accrued before the termination date remain payable in accordance with Articles 4.4 and 4.5, including commissions for conversions measured during the 30-day post-termination tracking period referred to in Article 5.6, to the extent the corresponding funds are received by Redgard. Balances below the payout threshold expire after 12 months of inactivity.

11.3. Commissions attributable to fraud or breach are forfeited, and Redgard may reclaim amounts already paid out in accordance with Article 4.6.

11.4. Upon termination, you will cease all promotion, remove tracking links and provided materials within 2 working days of a request to do so, and delete data obtained through the platform that you are not legally required or contractually permitted to retain.

12. Changes to these Terms

We may update these Terms. Material changes will be announced at least 30 days in advance via the dashboard or email. Continued use after the effective date constitutes acceptance. If you do not agree, you may terminate your account before the changes take effect.

13. Governing law and disputes

13.1. These Terms are governed by Dutch law.

13.2. Disputes will be submitted exclusively to the competent court of the Northern Netherlands district (Rechtbank Noord-Nederland), location Groningen, unless mandatory law provides otherwise.

14. Contact